Video content wins because it is chunked into small bits and is simple to follow. This is a reminder that creating an online learning platform is one of the most lucrative selling videos available. Step #3: Selecting The Type of Videos You Want To SellĪbove, you’ll see a screenshot from Udemy, one of the most popular sellers of online video courses in the world. Start with long-tail keywords that transform into shorter keywords to see your options.Ĭompare this with your findings on other social media pages to see what niche you have the most potential at. Targetting niches on Reddit with smaller groups might mean your niche is too narrow. Just be sure not to be too promotional, people might love to buy, but they usually hate to be sold to.
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Your topic can be narrow, but you should ideally target underserved communities that total at least 100 thousand members.įor example, if you want to teach people how to make pizza, going to a Reddit board like r/RedditInTheKitchen is a great way to share your cooking skills. You can also use Reddit to search for keywords about your topic. The sample video provides a significant sales channel for people to be directed to your video sales site down the road. If the topic is underserved, you might also create a sample video on YouTube. Sites like Skillshare, Udemy, YouTube, and Tik Tok are great video hubs to see how other content creators handle this topic. If you want to confirm the effectiveness of your niche, see its popularity on learning websites. However, you can also consult the expertise of a third party if you find a topic that you believe has potential. If you talk about a subject you don’t have much experience in, it’s harder to sell. Picking something you have experience handling ensures that you can provide help. Ideally, your target niche is something you have experience in and something that is of significant interest.
Providing online lessons on how other people can do video production.Health and fitness videos with detailed step-by-step workout guides.Online video content on different programming languages.Step #2: Selecting a Niche for Your Video Making ServiceĪ product niche refers to the types of videos you want to share with the world. You can proceed with step two after you think you have a good understanding of digital storefronts on Shopify. The guide will provide tips on listing digital products, protecting your assets, and disabling shipping notifications. So to avoid being repetitive, we are going to assume you already have an active Shopify account. Because video content counts as a digital product, this guide has a chance to be very redundant. Establishing Your Shopify Video Selling Business Step #1: Follow Our Guide On How To Sell Digital Productsīefore we jump into the deep end, I recommend you check out my guide on how to sell digital products. So to retain ownership of your video content, so you make real money, keep the complete version away from YouTube. YouTube (Google) owns all of the content on its website due to its Terms of Service. Teaser trailers for the premium content you make available through other services you have more control over. Instead, YouTube can be an excellent place to put excerpts from your videos.
Instead, it’s best for influencers who have large audiences, as advertising revenue is abysmally low. YouTube is an excellent platform but not suitable for selling premium video content. Why Not Rely On YouTube for Advertising Revenue? More than 80% of businesses use videos as a marketing tool, so videos are the king of content strategy. Using tools from both websites, you can create yourself an empire of selling videos online. When it comes to selling videos online, there are two great locations to do it on: Vimeo and Shopify.
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